Summary
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Welcome to the Marketing Assessment Unit
At this stage, your progression in REVEAL allowed you to discover that Marketing is not only about developing new products, and that operational challenges are behind each launch in every country. Beyond the creative dimension, working as a brand manager is truly about entrepreneurial responsibility. You deal with every aspect of a product launch and lead teams from most of the departments in the company. As a Brand Manager you: evaluate market potential; build advertising campaigns; put together distribution and promotional strategies with Business Development teams; plan production with Industry and Supply chain teams; coordinate with your zone. At the end of the day, success depends on the initiatives and the risks you are ready to take on!
If this picture matches your ambitions, then we encourage you to download and consult the documentation from this unit.
Take your time, and then answer the questions from the test... you may then reveal yourself as a brand manager!